Trampoline Park & FEC Acquisitions

We acquire & partner with entertainment parks.

Urban Play is a proven industry leader, driving impactful experiences and fueling growth.

Trampoline park action
  • Built by experienced operators
  • Focused on independent parks
  • Confidential acquisition conversations
  • Operator-led. Founder-friendly.
  • Long-term capital, no PE playbook

Inside the Experience

Our Favorite Park Vibes.

Proven Success

Built by operators. Designed for growth.

Urban Play acquires and grows trampoline parks and FEC's who desire to level up or exit. We bring seasoned leadership in operations, finance, marketing, scalable guest experience systems.

01

Acquisitions

We evaluate and acquire trampoline parks and family entertainment centers with strong fundamentals and upside.

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02

Growth Playbooks

Pricing, memberships, birthday parties, labor, local marketing, and operational systems built from real industry experience.

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03

Guest Experience

We focus on clean operations, strong culture, premium experiences, and community-driven entertainment.

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04

Best Practices

We bring disciplined execution across finance, marketing, operations, team development, and long-term value creation.

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Executive Leadership

Decades of operational experience in family entertainment and growth.

Urban Play is built by operators, investors, and growth leaders who have scaled some of the largest entertainment platforms in the industry.

Zane Hansen

CEO

Zane Hansen

Zane Hansen is an intrepid entrepreneur and innovator across the experiential retail and technology sectors. Known for dynamic leadership and building high-performing cultures, he co-founded CircusTrix and helped pioneer the modern trampoline park industry. Over eight years, he scaled the platform into the world's largest indoor play operator, expanding into 32+ markets and overseeing a global network of 320+ locations serving 45M+ annual guests. CircusTrix was later acquired by Palladium Equity Partners and is currently owned by Blackstone.

Jesse Pricer

CFO / Partner

Jesse Pricer

Jesse Pricer, CFA, is an experienced investment professional, entrepreneur, and executive with more than 25 years in finance and business leadership. His background includes investment roles at PIMCO and Grandeur Peak Global Advisors, along with advising nonprofit organizations and serving on multiple boards and investment committees. Jesse is also the founder of Festa Pizza Co. and currently serves as CFO of Batch & Box Signature Cookies, combining institutional investment expertise with entrepreneurial leadership and early-stage investing experience.

Chanler Godfrey

CMO / Partner

Chanler Godfrey

Chanler is a marketing strategist and entrepreneur focused on building and scaling high-performance marketing systems. He has worked with leading brands including GoPro, Red Bull, and Polaris, driving growth through data-backed strategy, content execution, and performance optimization. His experience centers on developing scalable frameworks that convert attention into measurable revenue and long-term brand equity. He is a co-founder of SWEY, a marketing intelligence platform. His work is focused on creating systems that compound and drive sustained growth.

Trusted Partners

Brands we've worked with

GoPro
Red Bull
Polaris
Kizik
Nomatic
Sky Zone
CircusTrix
Rockin' Jump
Planet3
Ford
Porsche
Swey
Gabb
Voyce
GoPro
Red Bull
Polaris
Kizik
Nomatic
Sky Zone
CircusTrix
Rockin' Jump
Planet3
Ford
Porsche
Swey
Gabb
Voyce

Contact Us

Have a park or opportunity we should look at?

Submit your information and we'll reach out for a confidential conversation.